Jakob Tivell

A lower-commitment alternative to conventional private leasing: 12–36 months with a 30-day exit, sold through Kia's existing dealer network.

• Owned product logic, pricing/residual framework, sales material and launch coordination.
• Used the existing dealer network as the sales channel — no new distribution infrastructure required.
• Product remains live through Kia Sweden.

Designed a B2B carsharing model that turns dealer vehicles into shared company mobility.

A company rents vehicles from its local Kia dealer. Employees book, unlock and use them through an app, with individual usage automatically billed and managed through a fleet portal.

• Defined the complete booking → keyless access → usage → billing journey.
• Specified the customer experience and dealer-facing fleet portal.
• Piloted with a dealer and live fleet before leaving Kia.
• Subsequently rolled out nationally through the dealer network, also under the Kia Drive name.

Four questions in. Ranked vehicle recommendations out.

Instead of asking customers to browse models and compare specifications, the prototype uses their situation to rank the best alternatives.

A deterministic TCO engine compares 25 vehicle variants across five ways to pay, ranking them by overall fit, cost, monthly expense, ownership and predictability.

• Designed the four-question customer profiler and recommendation journey.
• Built the working prototype solo using Next.js / React / TypeScript.
• Created deterministic pricing logic and acceptance tests against defined buyer personas.
• Prototype status: not publicly deployed; no production authentication or live finance API.